FresheVenture.com » Ecommerce 101

Marketing Your Internet Business with Coupons

Keller Hawthorne — Wed, 16 Jun 2010 21:51:08 +0000

Promoting an online store is the one of the most critical stages in ensuring the success of your online business. You spend months developing your store, but unless you attract buyers, your efforts will be in vain. One really effective marketing strategy for online retailers is coupon marketing, which helps[...]

PODCAST: Let’s Talk About Ecommerce – Q&A with Keller

Keller Hawthorne — Thu, 11 Feb 2010 00:47:13 +0000

Over the last nine months, I’ve received several emails and blog comments regarding ecommerce. I decided to combine all of those questions into a 45 minute Q&A podcast where I can share my answers with all of you at the same time! The audio is a little low, so please[...]

Features vs. Benefits: How to Properly Sell Your Products or Content

Keller Hawthorne — Wed, 21 Oct 2009 00:03:05 +0000

This was a concept my Marketing Professors desperately attempted to drill into their students’ heads – the concept of a product’s features and benefits. I’ll admit, it took a while for me to really get it; in fact, I’m still learning. Understanding this concept can mean the difference between being[...]

Should I Use Dropshippers or Carry My Own Inventory?

Keller Hawthorne — Tue, 18 Aug 2009 02:09:02 +0000

I’ve been asked this question a lot lately, so I figured it was about time I write about it! It’s a very important question that almost every online store owner will face. The choice you make will greatly impact the way your ecommerce store functions. It will also play a[...]

How to Approach a Potential Dropshipper

Keller Hawthorne — Fri, 19 Jun 2009 20:13:14 +0000

In my last Ecommerce 101 article, 10 Questions You MUST Ask Potential Dropshippers, I explained the most crucial questions you need to ask your potential dropshippers and why they are so important. Now, I’ll discuss how to approach a potential dropshipper and request their services. In this article, you will[...]

10 Questions You MUST Ask Potential Dropshippers

Keller Hawthorne — Thu, 07 May 2009 23:31:31 +0000

After you’ve spent time searching for dropshippers, you may find yourself with a long list of potential suppliers, but not much information on which ones fit your particular business model. Many of the dropshippers I work with are actually wholesalers and manufacturers. They don’t advertise their dropshipping program. So, in[...]