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Starting Your Own Social Media Management Business

Keller Hawthorne | June 24, 2010 | 14 Comments
Featured Post, Social Media 101
Starting Your Own Social Media Management Business

How many of you use Twitter and Facebook to market your own blog, website, online store, info product or service? If you’re attempting to (or already are) making money online, you’re probably very familiar with these forms of advertising. In fact, many of you probably have a Facebook Fan (Like) Page, a nifty Twitter background and perhaps even your own YouTube channel.

Did you know that if you use Twitter and Facebook to market your own blog or website, you have a special skill set that happens to be in GREAT DEMAND right now? If you do a quick search on, you will find thousands of positions open for social media managers. Small, medium and large businesses all over the US are actively searching for independent social media managers to help market their companies online. So, why are businesses looking for this skill set?

Many Businesses Still Don’t Market Online, But They Have To Learn How To

As a web designer, I’ve known for quite some time the shocking fact that many small business owners still don’t utilize the Internet in their marketing plans. As someone who makes her entire living online, this is absolutely bizarre to me, but absolutely true.

Many business owners are use to utilizing TV, radio, the yellow pages and other forms of offline marketing to bring in customers. But, guess what? All of those forms of advertising are suffering in the wake of modern technology. Think about it…


Many people now watch TV online or use Netflix. So, the once profitable TV Commercial business now has to adjust itself for these new forms of entertainment viewing. Websites like have caught onto this growing trend and offer TV online with Internet commercials or advertisements. YouTube also now places advertisements directly overlaying videos.


In the soaring wake of modern day bloggers, websites like The Huffington Post and others have almost driven newspapers out of business completely. This means it’s no longer profitable for businesses to invest in classifieds and newspaper ads. Now, they’re looking to purchase banner and text ads on blogs and other websites.

The Yellow Pages

Oh boy, this one is obvious isn’t it? Who the heck uses this anymore when most of us have Google, Yahoo and Bing available at the push of a button? But this was once a profitable and viable marketing channel. In fact, I remember when my own father went into business for himself 14 years ago and The Yellow Pages was one of the best advertising methods he found. Unfortunately, he would not experience the same success today.

Let's Get Social!

Ok, so we can see now that businesses big and small have to begin utilizing Internet marketing if they want to remain profitable – the times they are a changing’. Many companies will start off with websites and quickly learn that social networking is where the real money is.

We all know how big social networking has become and we can also see the growing trend of corporations jumping on the Twitter and Facebook band wagon (notice all those “Find Us On’s” in TV commercials these days?). Just look at Starbucks, Pepsi, and even Moon Pies – they all have Facebook Fan Pages and Twitter accounts. Some of them even create videos on YouTube.

But these are the big guys. What about the medium to small sized companies? They might not have the funds to develop an in-house staff of Internet marketers and social media experts. But, they DO have advertising budgets and they DO want to use social networking. So, they will be looking to outsource their social media management. And that’s where you come in!

What Type of Personality Is Best for Social Networking?

If you enjoy talking to people, making connections and being part of a community, social networking is right up your ally. However, you can make money in this field even if you’re not a social butterfly. If you enjoy Internet marketing, have fun building a buzz around a product or company or really like designing nifty graphics, social media could be the perfect field for you.

How Much Money Can You Make As a Social Media Manager?

Some medium to large companies offer around $40,000-$80,000 per year to hire an in-house social media expert. But if you’re already an Internet marketer, you’re probably NOT looking to become an employee, right?

But what about creating your own social media management company? If you have the skill-set and passion, you can create a profitable and thriving business reaching out to local businesses or advertising your services online. And best of all, you can be your own boss!

You won’t have to become an employee to be a social media manager. Why? Well, to hire an employee takes time, money and effort. Once hired, the employee not only earns a salary, but also a health care plan, sick time, vacations hours, etc. Employees are expensive. So, most small business owners will want to outsource their social media and save money doing so.

So, what does this mean for you? You could become an independent social media manager and take on SEVERAL clients at a time, each paying you $500-$2,500 every month! You get to work from home and you’re not expected to work a certain number of hours. It’s all about the results, not filling a seat in an office. This means you could make as much as $10,000 per month or more by providing your services to small and medium sized companies!

Let's Get Social!

Do You Have to Be An Expert To Become a Social Media Manager?

NO! Notice there aren’t a whole lot of so-called social media experts on the market yet. The industry is still new and growing and most people in the business are learning and growing with it.

So, what do you need to know in order to offer social media services?

  • How to Use Twitter
  • How to Get People to Follow You on Twitter
  • How to Create a Nifty Twitter Background
  • How to Use Facebook
  • How to Get People to Like You on Facebook
  • How to Create a Nifty Facebook Fan Page

Are you already doing these things for your own blog or website? Then you’re leaps and bounds ahead of the small business that needs these services.

I’m Good, But I’m Not That Good – I Need Some Help

If you want to make lots of money in this field, you will want to provide the best service possible to your clients. Even if you’re experienced with social networking, you might feel the need to know a little more before stepping out there as a social media manager. So, what can you do?

1. Read Blogs

This will take you quite some time as there is a lot to learn and a lot of bad information to weed through. But, there are thousands of blogs already discussing how to become a social media expert and it’s completely free to learn from them. If you have the time to invest, this might be a great option for you.

2. Join Let’s Get Social

Let’s Get Social is a brand new training course offered by Ryan Deiss that teaches you how to launch and grow your own social media business! I’ve seen a LOT of courses on social media, but this is the first I’ve seen on how to make it your business.

Here’s what the course offers you:

MODULE 1: Introduction
Learn what a social media manager does, how much you can earn offering this service and how to get started.

MODULE 2: Branding YOU
If you want to make money building other companies’ brand images online, you’re going to need to do it for your own website, right? In this module you will learn how to set up your own social media profiles and start successfully marketing yourself.

MODULE 3: Service Offerings
Learn how to bundle your services to make the most money. This module teaches you what services you should be providing and how much you should charge.

MODULE 4: Doing the Work
Not sure what to do for your clients on a daily basis? No problem – this module teaches you exactly what you need to know to maintain your clients’ accounts.

MODULE 5: Finding Clients
Learn how to find and capture new clients and how to follow up with potential clients.

MODULE 6: Nuts & Bolts
Learn the details of your business, including invoicing, billing, contracts, payment, tracking, reporting and more!

Let’s Get Social costs just $97! That’s a ONE-TIME payment.

Join Let’s Get Social Today and Learn How to Launch Your Own Social Media Business!

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