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How to Get Other Blogs to Link to Your Blog

Paula | November 16, 2009 | View Comments
How to Get Other Blogs to Link to Your Blog
Please help me welcome my guest blogger this week, Paula.
Want to be a FresheVenture.com guest blogger? Apply here!

Most of us agree that one of the keys to becoming a successful blogger is getting good targeted traffic. You can have a beautiful looking blog with high quality well written articles, but without any traffic no one will ever see it.

Traffic comes from a variety of sources, but one of the best is search engine traffic. Why? Because it’s free and usually quite targeted. The only problem however, is you will probably be competing with millions of other websites in order to rank on the first page of Google for even some of the most trivial of keywords.

So, if getting to the first page of a Google search is the goal, then how do we nudge out all of those other websites trying to do the same thing? Well, the answer to that can be quite complicated or quite simple – complicated because search engines, in particular Google, use complex algorithms for ranking web pages. In other words, there could be all sorts of reasons as to why a particular web page ranks well.

But rather than get into a long winded discussion on the ranking algorithm of Google, let’s keep it simple and stick with what most think is Google’s main criteria for ranking web pages. And that is… Google ranks a web page based on the number of incoming links to that page. Or more specifically, the number of good quality links.

So with this in mind, you can see why it is important to get other bloggers to link to your blog. The more good quality links you have, the better your blog will rank and the more traffic you will receive.

So how do you get others to link to your blog?

There are numerous methods for getting others to link to your blog and we would like to share the ones that we have found to be the most effective.

Quality Content

How many times have you read the words “content is king?” This phrase is starting to become a little clichéd and hackneyed, but it is still so true that I can’t help but use it again here. Good quality content will really make the difference between a good blog and a bad blog… it’s as simple as that.

The best thing about writing good quality content that provides real value to the reader is that people will naturally want to link to it in order to help their own readers.

How many blogs have you seen that include a regular weekly round-up of their favorite blog posts they have found on the net? Anyone who does this will only add links that provide real value to their readers. You just don’t get added to someone’s favorite links list by writing poor quality content.

If you find that nobody is linking to you, then it may just be because you aren’t getting much traffic yet. If you do have plenty of traffic and still no one is linking to you, then you might want to step back and think about whether the information you are providing has any real value.

Guest Blogging

Guest blogging is a great way of getting links to your blog. Being a guest blogger involves you writing an article for another blogger who places it on their blog. In return for giving them a free article, they include a link back to your blog.

The blog post you are reading right now is an example of a guest blog post. Keller is keen to take guest posts and actively promotes it on her blog. It really is a win-win for both of us. Keller gets to take a breather from writing blog posts and I get a link back to my blog. You can see the link in the author bio at the end of this blog post.

To find blogs that accept guest posts, simply head over to Google and type in a keyword related to your blog topic and the words “guest blogger” or similar. For instance, my blog is about internet marketing and becoming a successful blogger, so I might type in:

  • internet marketing guest blogger
  • internet marketing submit a blog post
  • affiliate marketing guest blogger
  • learn to blog guest blogger
  • blogging guest blogger
  • blogging submit a blog post

Remember, a blog owner will want to take a look at your blog and the quality of your blog posts before accepting an article from you. So, before you go emailing hundreds of bloggers, take a look at your current content. If it is of poor quality, you might need to take some time to start adding at least 8-10 strong solid blog posts to your own blog first. This will greatly increase your chance of securing a guest posting opportunity.

Also think about the overall look and feel of your blog. Is it simply full of flashing ads and pop-ups? Does it look professional? In other words, is your blog worth linking to? Even if you are a capable writer and can provide fantastic content, no self respecting blogger will link to your blog if it looks like a spammer’s blog.

Make Friends

In order to be a successful blogger, you need to ensure you start making friends with other bloggers in your niche. This not only provides a network of people who you can regularly connect with, it’s also possible they will link to you. This could be either in a blog post or in their blogroll. Other benefits are that they are more likely to add your posts to social networking sites like Digg, Twitter and Facebook.

One of the best ways to start making friends and become known within your niche in the blogging world is by commenting on blogs. But remember that like real life, one random comment isn’t going to get you a friend. So, leave a few comments and Tweet or Digg some of their better posts on a regular basis. And make sure the comments are valid and interesting. Comments such as “nice blog” just don’t cut it.

Also, be aware that this probably will be harder to achieve with some of the bigger, more popular bloggers. Everyone wants to be their friend, so concentrate more on becoming friends with bloggers who are in a similar position as yourself. This way you can support each other as you develop and move up through the ranks.

Just Ask

Sometimes just asking can get you a link. Although this method has a low level of success it can sometimes work, so it is worth a try if you are keen enough and have the time.

You can achieve this in a couple of ways. Try sending an email to a blogger telling them about your blog and how you would love them to add your link to their blogroll. You can entice them a little further by telling them that you have added them to your blogroll.

Another way is to email a potential blogger with a link to your latest blog post. Ensure, however, that the post is a particularly good one before doing this. This can work particularly well if you go after bloggers who post a weekly round-up of their favorite links. It will save them scouring the net looking for links.

Blog of the Week

We’ve used this technique quite successfully on one of our niche product blogs. Simply find a blog in your niche that you like and write a great blog post about it – so you might talk about why you visit it regularly, some of their best blog posts, the layout of the site, the great theme, how the blog owner replies to all comments, how one of their suggestions made you more money and so on. In the blog post, link to their blog a couple of times. Then go and leave a comment on their blog directing them to your post.

What we have found with this technique is that in the majority of cases, the owner of the blog is so happy that they will write up a blog post telling all their readers that they have been nominated as blog of the week on your blog. Of course, you will get a link to your blog in the process, plus their readers will generally head over to your blog for a look as well.

And Finally…

When it comes down to it, no one is going to link to your blog if you aren’t providing value. So take some time out to take a really good look at your blog. Is it a blog you would visit or are you just using it as a tool to try and make a quick buck online? If it is the latter, you really need to rethink your motives.

Just remember that the most successful bloggers are those that continually provide value to their readers with the monetary success being a secondary concern.

Paula and Wanda are two friends who own and run a number of online blogs including Affiliate Blog Online – a website devoted to helping others become successful bloggers. They have been working online for a number of years and have experienced success both in monetary terms and as trusted reviewers on their product blogs.
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  • http://letupdate.com/ Dana @ Online Knowledge

    I prefer to do guest post because i will get new readers beside the link.

  • steiff1001

    instead of exchanging links now, i exchange articles on my websites. it is a lot more interesting and i get content written by someone else out of it!

  • http://www.work-at-home-free-income.com/ Free income

    Seems like “Guest posting” is a new trend today, i saw many blogs that are now accepting guest blogger.Problogger of Darren is now on it

  • msfreeman

    Do comments on Do Follow blogs help? Do they count as links and increase Page Rank?

  • http://www.affiliateblogonline.com/ Paula

    Plus you can get a whole different audience from guest blogging.

  • http://www.affiliateblogonline.com/ Paula

    Darren has been accepting guest posts for a long time now. I can just imagine that after so many years he would find it difficult to find new ideas for his blog posts so taking on a fresh new perspective from another blogger is the perfect solution for him.

  • msfreeman

    Do comments on Do Follow blogs help? Do they count as links and increase Page Rank?

  • http://www.affiliateblogonline.com/ Paula

    Plus you can get a whole different audience from guest blogging.

  • http://www.affiliateblogonline.com/ Paula

    Darren has been accepting guest posts for a long time now. I can just imagine that after so many years he would find it difficult to find new ideas for his blog posts so taking on a fresh new perspective from another blogger is the perfect solution for him.

  • http://www.fresheventure.com Keller Hawthorne

    Any time a link comes from one site to another as do-follow, it does pass PR. Yes, comments on blogs count. The hard thing is finding do-follows. So, I use blog comments as a relationship building tool rather than a link tool.

  • http://bradleyaharmon.com Brad Harmon

    Paula,

    I'm starting to see you in a bunch of different places lately. It's no surprised. I love your blog. It's always a great read and provides a new tip, new way of looking at a problem, or story of your personal experiences with a problem. I have found your blog very helpful.

    Keep up the good work!

    Brad

  • http://www.affiliateblogonline.com/ Paula

    Thanks Brad – I always appreciate your comments on my blog!!

  • http://www.affiliateblogonline.com/ Paula

    I agree…it's of great benefit to the both of you when you swap articles. Exchanging articles is really just a new way of reciprocal linking but is so much more effective than the old way.

  • msfreeman

    Hi Keller,
    Thank you for answering my question. The reason I asked it is because when I look at my stats on the Google Webmaster Tools page it show like 900 or so site linking back to me, but Alexa only shows 1. Can you possible help me to understand the discrepancy?

  • msfreeman

    Hi Keller,
    Thank you for answering my question. The reason I asked it is because when I look at my stats on the Google Webmaster Tools page it show like 900 or so site linking back to me, but Alexa only shows 1. Can you possible help me to understand the discrepancy?

  • zxt

    I agree with all the points. These things are actually the first things I've learned when I started blogging 2.5 months ago and it really works. Also I just started accepting guest blogging because it is beneficial to all including my readers.

  • http://www.ronblogger.com/ Blog Tips

    I agree with you there Keller, I see so many blogs that do commenting just to gain links and only few do it for building relationships.

  • http://www.ronblogger.com/ Blog Tips

    I agree with you there Keller, I see so many blogs that do commenting just to gain links and only few do it for building relationships.

  • http://GrowMap.com GrowMap

    Bloggers have different styles and varying opinions on the importance of minimizing links (usually for SEO reasons) versus being generous with them. Some of us are very generous with links and choose to use dofollow plugins including CommentLuv and KeywordLuv.

    Dofollow bloggers often choose to interact with each other because their styles and beliefs are similar. Our blogs are easy to find as there are tons of search tools and lists. My post on that subject stays among my Recently Most Popular.

    We believe in enhancing our relationships through using dofollow and do our best to manage poor quality comments from those who are only interested in a link from us. It is not always easy to tell the difference between those and sincere, lesser quality, comments.

  • http://www.fresheventure.com Keller Hawthorne

    Alexa only shows one for my blog too! I think it falls in line with how Google displays backlinks. They only show the ones they consider relevant or important. Every search engine will give you a different backlink number.

    If you want to get a real view of how many people link to you (not just the links se's find important), do a search for your domain without the “link:.”

  • http://shreeonlinejobs.com Bisaani

    Removed Rel=Nofollow Attribute on my blog will it help me.How?

  • http://www.fresheventure.com Keller Hawthorne

    That's great Bisaani! Now you should advertise your Do Follow love with an icon of some sort. I think there are plugins for this type of thing. Also, consider adding commentluv to your blog. When people see Do Comment, they will be enticed into commenting.

  • http://www.webaddlink.com/ webaddlink

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  • http://www.webaddlink.com/ webaddlink

    Your web is very useful I liked a lot and I will return to read again.
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  • presregan

    Great advice for a brand new blogger such as myself. I am quickly on my way to connecting with people from all over the web. thank you so much!

  • presregan

    Great advice for a brand new blogger such as myself. I am quickly on my way to connecting with people from all over the web. thank you so much!

  • http://www.thenewmediamix.blogspot.com/ Frank

    As a newbie to the blog world I am still trying to take all the information on making your blog a good one. These tips were very useful and I will be trying several on my own blogs.

    Thanks for the great ideas!

  • http://fitnessbodyonline.com paul

    Thanks for the blog. I have tried many different search methods to try to find info like this but for the “laymen” like myself. It seems that all other sites that provide info still speak in internet jargon that i still don't understand.
    So again,
    thanks

  • http://fitnessbodyonline.com paul

    Thanks for the blog. I have tried many different search methods to try to find info like this but for the “laymen” like myself. It seems that all other sites that provide info still speak in internet jargon that i still don't understand.
    So again,
    thanks

  • http://www.naturalk9supplies.com/Dog-Supplements/homeopet-nose-relief.aspx homeopet nose relief

    I agree with you there Keller, I see so many blogs that do commenting just to gain links and only few do it for building relationships.

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