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PODCAST: 5 Mistakes Internet Business Owners Make When Choosing a Niche

Keller Hawthorne | August 4, 2009 | 24 Comments

In this podcast, I discuss the 5 big mistakes Internet business owners make when choosing a niche. Following is a quick summary of the podcast.

1. Lack of Interest in Topic

  • Profit Potential vs Personal Interest
  • Interest Helps to Reduce the Amount of Effort Required From You

2. Not Capitalizing On Your Skills or Talent

  • Thinking You’re Not Enough of An Expert
  • Lack of Confidence
  • Thinking No One Else Has the Same Interest

3. Thinking You Can’t or Shouldn’t Make Your Hobby Your Business

  • The Fear That You’ll End Up Hating Your Hobby
  • A Hobby Helps Save Time and Allows for Excellence
  • You Need to Have Passion or Find Enjoyment in Your Business Topic

4. Not Choosing a Profitable Niche

  • Trying to Be the Big Dog in an Even Bigger Market
  • Choosing a Niche with No Demand
  • Not Performing Keyword Research
  • No Competitive Analysis
  • Google Keyword Tool
  • Go Further with Your Competitive Analysis

5. Not Understanding Who or What Your Target Market Is

  • What a Target Market Is
  • Common Philosophy: more traffic = more sales. True IF THE TRAFFIC IS TARGETED!
  • Theme Kitchen Example
  • Target Traffic That will CONVERT Into Paying Customers, Leads or Referrals.

To hear more podcasts, please subscribe to my iTunes Channel or my Podcast RSS Feed!

What Is Your Experience With Choosing a Niche? Having Trouble With It? Have Any Tips For the Rest of Us?

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