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PODCAST: Designing Your Website with a Marketing Perspective: Support Your Call to Action

Keller Hawthorne | August 28, 2009 | 13 Comments
Website Design and Development, Podcasts, Featured Podcast
PODCAST: Designing Your Website with a Marketing Perspective: Support Your Call to Action

In this podcast, I focus on getting across the concept of designing your website with your call to action in mind. The majority of websites should be constructed and designed from a marketing perspective vs. an artistic perspective.

Topics Include:

  1. Marketing vs. Art
  2. Supporting Your Call to Action
  3. Your Navigation System
  4. Best Practices for Fonts
  5. Best Practices for Colors
  6. Clutter
  7. Focusing On Your Target Market
  8. Customizing Your Web Design and Making It Unique
  9. Changing Your Design

Questions you should ask yourself include:

  1. Does your web design support your call to action?
  2. Is it helping or hurting your conversion rate?
  3. Is it organized and easy to get around?
  4. Is it right for your target market?
  5. What issues have you noticed and how can you fix them?
  6. Are visitors doing what you want them to do on your website?

What Tips Do You Have on Web Design? If Your Conversion Rates Are Low, How Might Your Web Design Be Hindering Them?

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